Angler's CAC & LTV optimization solutions require a strong signal throughout the funnel to reduce CAC and improve LTV for newly acquired customers. For that reason we recommend pairing it with Angler's Standard Events, a Meta Conversions API (C-API) integration that improves Event Match Quality (EMQ) for all events, from Page View to Purchase.
Before turning on Angler Standard Events, you should turn off the Shopify C-API connection for your store. Follow this guide for step-by-step instructions on how to accomplish this.
4. After authenticating to Meta, reduce your data sharing preference from Enhanced or Maximum down to Conservative
This setting will keep the browser-based Meta Pixel active on your store, but turn off the Shopify server-side C-API integration. This will enable Angler to send Standard Events without duplicating data and impacting Meta reporting.
Updated about 1 month ago