Congratulations!!! You are now ready to measure 100% of your paid media spend on Meta through the lense of Angler predictive LTV and near term ROAS. In this illustrative example, the client is able to measure LTV of new customers separately from all customers (new & returning), as well as medium term (90-day) ROAS. The date range for reporting should start after the date Angler started sending pLTV events to events manager. In this view below performances of all campaigns are measured.
From here one can drill into a particular campaign to measure performance at ad sets level
Further drill into at the ads level performance
Updated 3 months ago