September 9, 2025

Angler's Predictive Conversions API now supports profit margin optimization within Meta, computing profit on each purchase using cost data from Shopify or your Ecommerce platform.

August 27, 2025

This release of Predictive Conversions API includes:

• Added ability to filter events on the presence of particular channel touches, e.g. Facebook, Instagram, Google, Email, etc. This enables you to optimize towards particular audience segments and can help align optimization with last paid click measurement approaches.
• Added Klaviyo connector as a generally-available feature for email retargeting based on the event stream.